![]() ![]() ![]() The Type on a Path tool does exactly what it says: it lets you type words (company name in the case of a logo) along a path you’ve chosen. Type On A Path ToolĪs we try to give personality to a logo through its wordmark, this tool comes in handy when you don’t want the letters to be placed flatly on a surface. We are – specifically – only going to talk about those that’ll be most used and most useful when creating wordmark logos. ![]() Note: Illustrator is a magnificent software and contains a number of typography tricks in its various nooks and corners. With these helpful tools you can add all the character, personality, and emotion you want in your wordmarks. So let’s discuss some awesome typography tools that are at every designer’s disposal, thanks to Adobe Illustrator. With your business name as your brand logo, you won’t have to work as hard to build brand recognition. With wordmark logos, you’ve got an added advantage too. Some of the most popular logos in the world are wordmark logos, in fact. Add in some creative styling, spacing, and lettering, and you’ve got yourself a wordmark logo that can be as influential as you want it to be. Where pictorial logos have more features to convey all this information – a logotype only has words.īut we all know how potent words can be. What the brand is, what industry it belongs to, what’s its unique personality. Unlike logos that use pictures, symbols, or icons as their centerpieces, wordmarks only have a typeface to carry all the weight.Ī logo has to communicate your brand’s identity in the first glance. Consider using a classic typeface with a color twist, or go with a contrasting palette to emphasize the name of your business.Wordmarks or text-based logos are a form of logo design where a feature of the logo – typography – is amplified and given center stage. A splash of color can be the difference between a forgettable wordmark and one that people remember. While typeface is key with wordmark logos, colors shouldn’t be overlooked. However, a distinct business name will set you apart from competitors, and a wordmark will help it stick in people’s minds. Logos emphasize why your business is unique, but this can prove harder to do without any imagery to reinforce the message. In other words, long business names can impact the versatile advantage of a wordmark. Once a wordmark gets too lengthy, the design looks cluttered, and it’ll be hard to use your logo on smaller surfaces or screens. If you have a short business name, ideally limited to one word. As you become more well-known, you can consider shortening the wordmark to a monogram logo with the same colors and typeface. Starting with a wordmark allows you to build brand recognition, as your audience will come to associate your business with the fonts and colors of your logo. When just introducing yourself to the world, it’s not a bad idea to just tell it like it is with your logo. We’ll show you why that’s not the case below, but in the meantime, here are a few scenarios in which you should think about using a wordmark to represent your business: Because of the lack of icons or images, many people worry that wordmarks make for boring logos. ![]()
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